Demo Dashboard— Sample data from a fictional store. Connect your real store →
Revenue
$31,247
+12.4%vs last 30d
Orders
847
+8.2%vs last 30d
Profit
$8,392
+6.1%vs last 30d
Margin
26.8%
-1.3%vs last 30d
Avg Order
$36.89
+3.8%vs last 30d
Revenue & Profit
Last 30 days
RevenueProfit
Mar 4Mar 11Mar 18Mar 25Apr 3
Top Products
Performance by product — last 30 days
| Product | Revenue | Profit | Status |
|---|---|---|---|
| LED Sunset Lamp | $6,840 | $2,120 | 🟢Winner |
| Posture Corrector Pro | $5,290 | $1,480 | 🟢Winner |
| Magnetic Phone Mount | $4,710 | $1,250 | 🟢Winner |
| Portable Blender Cup | $4,180 | $920 | 🟡Watch |
| Cloud Slides v2 | $3,920 | $680 | 🟡Watch |
| Mini Projector HD | $6,307 | $1,942 | 🔴Cut |
Margin Leaks
Issues eating into your profit
Shipping cost spike on EU orders
+18% vs last week — carrier surcharge detected on DE/FR routes
-$340 profit impact
Mini Projector HD refund rate: 12%
Above 8% threshold — 14 refunds in last 7 days
Consider pausing or improving listing
TikTok CPA rose 34% this week
$12.40 → $16.60 avg CPA — creative fatigue likely
Rotate ad creatives ASAP
Channel Performance
Ad spend efficiency by channel
| Channel | Spend | Revenue | ROAS |
|---|---|---|---|
Meta Ads | $8,420 | $19,240 | 2.28x |
TikTok Ads | $4,180 | $8,640 | 2.07x |
Organic / Direct | — | $3,367 | ∞ |